compiled to better serve those who are concerned with how their ‘Personally
identifiable information’ (PII) is being used online. PII, as used in US
privacy law and information security, is information that can be used on its
own or with other information to identify, contact, or locate a single person,
carefully to get a clear understanding of how we collect, use, protect or
otherwise handle your Personally Identifiable Information in accordance with
What personal information do we
collect from the people that visit our blog, website or app?
When ordering or registering on our
site, as appropriate, you may be asked to enter your name, email address,
mailing address, phone number, credit card information or other details to help
you with your experience.
When do we collect information?
We collect information from you when
you register on our site, place an order, subscribe to a newsletter, respond to
a survey, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you
register, make a purchase, sign up for our newsletter, respond to a survey or
marketing communication, surf the website, or use certain other site features
in the following ways:
- To personalize user’s experience and
to allow us to deliver the type of content and product offerings in which you
are most interested.
- To improve our website in order to
better serve you.
- To allow us to better service you in
responding to your customer service requests.
- To administer a contest, promotion,
survey or other site feature.
- To quickly process your
- To send periodic emails regarding
your order or other products and services.
How do we protect visitor
Our website is scanned on a regular basis for security holes
and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is
contained behind secured networks and is only accessible by a limited number of
persons who have special access rights to such systems, and are required to
keep the information confidential. In addition, all sensitive/credit
information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security
measures when a user places an order enters, submits, or accesses their
information to maintain the safety of your personal information.
All transactions are processed
through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
Yes. Cookies are small files that a
site or its service provider transfers to your computer’s hard drive through
your Web browser (if you allow) that enables the site’s or service provider’s
systems to recognize your browser and capture and remember certain information.
shopping cart. They are also used to help us understand your preferences based
on previous or current site activity, which enables us to provide you with
site traffic and site interaction so that we can offer better site experiences
and tools in the future.
- Help remember and process the items
in the shopping cart.
- Understand and save user’s
preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site
traffic and site interactions in order to offer better site experiences and
tools in the future. We may also use trusted third party services that track
this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent,
or you can choose to turn off all cookies. You do this through your browser
(like Internet Explorer) settings. Each browser is a little different, so look
at your browser’s Help menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you disable cookies off, some
features may be disabled. It may turn off some of the features that make your
site experience more efficient and some of our services may not function
Third Party Disclosure
We do not sell, trade, or otherwise
transfer to outside parties your personally identifiable information unless we
provide you with advance notice. This does not include website hosting partners
and other parties who assist us in operating our website, conducting our
business, or servicing you, so long as those parties agree to keep this
information confidential. We may also release your information when we believe
release is appropriate to comply with the law, enforce our site policies, or
protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to
other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we
may include or offer third party products or services on our website. These
third party sites have separate and independent privacy policies. We therefore
have no responsibility or liability for the content and activities of these
linked sites. Nonetheless, we seek to protect the integrity of our site and
welcome any feedback about these sites.
Google’s advertising requirements can be summed up by
Google’s Advertising Principles. They are put in place to provide a positive
experience for users.
We use Google AdSense Advertising on
Google’s use of the DART cookie enables it to serve ads to our users based on
their visit to our site and other sites on the Internet. Users may opt out of
the use of the DART cookie by visiting the Google ad and content network
We have implemented the following:
Google Display Network Impression Reporting
Demographics and Interests Reporting
We along with third-party vendors,
such as Google use first-party cookies (such as the Google Analytics cookies)
and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers
together to compile data regarding user interactions with ad impressions, and
other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad
Settings page. Alternatively, you can opt out by visiting the Network
Advertising initiative opt out page or permanently using the Google Analytics
Opt Out Browser add on.
California Online Privacy Protection
CalOPPA is the first state law in
the nation to require commercial websites and online services to post a privacy
policy. The law’s reach stretches well beyond California to require a person or
company in the United States (and conceivably the world) that operates websites
collecting personally identifiable information from California consumers to
information being collected and those individuals with whom it is being shared,
and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
we will add a link to it on our home page, or as a minimum on the first
significant page after entering our website.
word ‘Privacy’, and can be easily be found on the page specified above.
Users are able to change their
- By logging in to their account
How does our site handle do not track signals?
We honor do not track signals and do
not track, plant cookies, or use advertising when a Do Not Track (DNT) browser
mechanism is in place.
Does our site allow third party behavioral tracking?
It’s also important to note that we
do not allow third party behavioral tracking
COPPA (Children Online Privacy
When it comes to the collection of personal information from
children under 13, the Children’s Online Privacy Protection Act (COPPA) puts
parents in control. The Federal Trade Commission, the nation’s consumer
protection agency, enforces the COPPA Rule, which spells out what operators of
websites and online services must do to protect children’s privacy and safety
We do not specifically market to
children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone
of privacy law in the United States and the concepts they include have played a
significant role in the development of data protection laws around the globe.
Understanding the Fair Information Practice Principles and how they should be
implemented is critical to comply with the various privacy laws that protect
In order to be in line with Fair
Information Practices we will take the following responsive action, should a
data breach occur:
We will notify the users via email
- Within 7 business days
We will notify the users via in site
- Within 7 business days
We also agree to the individual redress principle, which requires that
individuals have a right to pursue legally enforceable rights against data
collectors and processors who fail to adhere to the law. This principle
requires not only that individuals have enforceable rights against data users,
but also that individuals have recourse to courts or a government agency to
investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial
email, establishes requirements for commercial messages, gives recipients the
right to have emails stopped from being sent to them, and spells out tough
penalties for violations.
We collect your email address in
- Send information, respond to
inquiries, and/or other requests or questions.
- Process orders and to send information
and updates pertaining to orders
- We may also send you additional
information related to your product and/or service.
- Market to our mailing list or
continue to send emails to our clients after the original transaction has
To be in accordance with CANSPAM we agree to the following:
- NOT use false, or misleading
subjects or email addresses
- Identify the message as an
advertisement in some reasonable way
- Include the physical address of our
business or site headquarters
- Monitor third party email marketing
services for compliance, if one is used.
- Honor opt-out/unsubscribe requests
- Allow users to unsubscribe by using
the link at the bottom of each email
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use,
disclaimers, and limitations of liability governing the use of our website at:
If at any time you would like to
unsubscribe from receiving future emails:
- Follow the instructions at the
bottom of each email and we will promptly remove you from ALL
may contact us using the information below.
Northport-East Northport SD Shop
1488 Deer Park Avenue
North Babylon, NY 11703-1208